Articles

Below are articles referenced in the book. Please note that within some of these articles you will find additional links to content and activities.

Client Experience

• How to Help Your Clients Avoid Costly Mistakes
• 6 Good Reasons to Call Your Clients Now
• Providing a  “Personal Touch” to Strengthen Client Loyalty
• Summer Reading (Client Touch Point)
• Using Email to Have Ongoing “Conversation” With Clients

Advocacy and Referrals

• The Activity Challenge: Is Your Activity Holding You Back?
• Client Advocacy and Referrals
  • Advocacy Matrix