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The ENCORE Approach for Financial Advisors

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Make 2014 Your Best Year

“Are you looking for a Hype-Free, Practical Guide to Increase Income and Gain Greater Personal Freedom?”

Most financial advisors find themselves racing along at warp speed each day only to do it again tomorrow.

Sound familiar? In 2014, will you be one of the advisors that gets off the hamster wheel by working smarter rather than harder? The Premium Membership will get you on track to:

  • Develop your Ultimate Client profile and target them like a guided missle
  • Build your service model that generates client trust and referrals
  • Gain greater freedom to enjoy family, friends, and interests beyond your work

The ‘Ultimate Client’ concept has had a profound impact on our firm. By clearly defining the way we deliver service, our clients have become more loyal and they have entrusted us with even more of their assets. If you put Rob Brown’s strategies into action, you win, your team wins, and, most important, your clients win.”

— Michael Lutz, CFP®, CEO Legacy Financial Strategies

Don’t Fall Asleep at the Wheel

You probably know that being a financial advisor or RIA is a tough business that requires diligent effort.

Especially so when the market is down in a trough and clients are threatening to jump overboard. You do your best for a client only to see them leave your practice when a dip happens in the market. I’ve been through three decades of these cycles…and have watched advisors ride the highs and suffer through the lows.

At the moment, the the market is gaining strength and setting records again. Good to keep in mind that the needle moves in both directions. When times get lean, many advisors flail around looking for a life preserver. Would you like proven solution that overcomes the uncertainty of market movement and elevates you into the upper echelon of your profession? It’s the secret that helped me become a top producer for 25 years.

Get the Roadmap to Your Ultimate Clients

Would your practice be less stressful with a core client base that produces better profits and is loyal to you? By cementing a nearly unbreakable bond with your clients, your practice weathers through the storms (and even financial hurricanes) that inevitably occur from time to time.

There is no magic pixie dust or pill to swallow. Work is still required. However, what you learn to implement is based on proven principles. The same principles I used for over two decades as a top producer and manager. These are concrete changes to your practice that will systematically transform your business.

We address foundational client items (you may be tempted to overlook these as too basic. Trust me, they are not).

  1. Segmenting  and Streamlining Your Book For Greater Profit
  2. How to Develop a Service Model that Superglues Clients to You
  3. Protecting Your Most Valuable Asset : Destroy Time Vampires (so you focus on what is important and profitable)
  4. When Markets Sink, How to Avoid the Torpedoes that Capsize Many Advisors
  5. Simple steps for Adjusting the Financial Thermostat in Your Brain

 

Get Instant Access to Videos, MP3s, Email Templates, and Articles for Just $297

    ;

  • Get 9 time saving client communication letters and email templates that can save you hours or days of writing.
  • 12 months of access to monthly webinar (and the recordings) that helps you climb over hurdles in your business
  • Bi-monthly articles that help keep you stay focused on what’s important (rather than wasting time on the 80% that sucks up energy with almost no payback)
  • Another bullet point here and here
  • Certificate for private, 30 minute strategy review session

Bonus 1:  Description here…

Bonus 2: Put description in here

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I’ve distilled down 29 years of working in the trenches as a financial advisor into practical modules you can implement. My approach is NOT rocket science or based on outlandish gimmicks. Just timeless, proven techniques that can mean the difference between a good year and a breakout year. I have helped hundreds of advisors boost their businesses.

Laura, an FA with Raymond James, told me:

What a difference a month can make. Just one of the ideas you gave me during our last coaching call resulted in over $20,000 in new revenues plus I now have more than $300,000 in the pipeline. Thank you, thank you, thank you!!!”

Ron Dickinson said:

Rob Brown’s approach to the ‘Ultimate Client Experience’ is a road map that takes the reader to the promised land of how we should all be running our business and serving our clients. By working with Rob, I’ve moved my business from one with satisfied clients and limited referrals to one where my only problem is keeping up with the growth.”

— Ron Dickinson, CPA, CFP®, MPA-Tax Dickinson Investment Advisors

“Are You Sharpening Your Mental Saw?”

Sometimes we think others were just born with the ability to grow their practice successfully.

They weren’t.

At one time, every advisor had to learn how to climb up to the next rung on the ladder.

Smart people continually sharpen their mental saw by searching for ways to improve. When I started my career as an FA, I recall being near the bottom of the pecking order in my firm.  I also felt close to broke. My college loans seemed oppressive. Cash flow revolved around paying the rent, making car payments and having a bit left for fun on the weekends.

I worked hard. Most things were going ok. But my budget was tight. For instance, I avoided paying a monthly parking fee in downtown Richmond by playing a game of tag with the meter maids. Despite being too cheap to pay the meter, I still set aside loose change for truly important expenses like learning. I “sharpened my saw” on the honing stone of new ideas. Then transformed those ideas into implementation.

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No nutrition + No new business + No new skills = Mediocrity

Early in my advising career, even lunch was optional. Often times I would spend a whole dollar on a pack of crackers and a diet coke from the vending machines (this was a few decades back). Match that up with the rumpled sports page in the company kitchen and I was set. But it didn’t get me very far.

How about you? Are you just going use your lunch break surfing the internet, texting pals while wolfing down lunch at your desk?

If you are like many advisors, you’re swamped and haven’t made any real plans (meeting your advisor pals  for a bite to eat doesn’t count).

I’m all for a good meal that satisfies the rumbling in your stomach. But how about a laid back lunch you can truly savor because your biz is running like a well oiled machine? It’s a different feeling altogether when you sit down at your favorite restaurant with clients and colleagues and you are stress free. When you have a your practice on track, it is a very rewarding experience.

You’re happy.

Your clients are happy.

And your loved ones still know who you are when you come through the door at the end of the day. I’ve been in this position and I’d like you to be there too.

About the Author

Rob Brown, Founder of Encore Partners

Rob Brown, Coach, Speaker, Author

My name is Rob Brown. I am the founder and head coach of Encore Partners – an organization that is committed to innovation, success and fun in the financial services industry. My passion is working with financial advisors and their teams to help them achieve higher levels of success. I have 29 years of “real world” experience in successful production; my team and I are respected by both our clients and our peers. We’ve worked with many of the big names in the industry and quite a few of the smaller and regional firms too.

My experience also includes executive management with a full-service brokerage firm where my responsibilities focused on helping advisors grow their practices through coaching, training, fee-based initiatives, technology enhancements and wealth management strategies. I have coached and mentored hundreds of advisors through seminars, speaking engagements, web courses and customized training programs.

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Please call me directly at 757.645.1525 if you have any questions.

All the best-
Rob Brown

Rob Brown, Founder, Encore Partners

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